The Italian food movement shows some peculiarities of meeting consumer demand in the foodservice subsector where innovation is considered strategic to meet targets and reach goals. A particular kind of innovation is the return to tradition by enhancement of the territory. e. g. https://www.ngetikin.com/deal-time-Orange-Zinger-Tomato-Container-Cherry-Tomatoes-Lycopersicon-Esculentum-5-Seeds-mega-super/